We were handed the playbook we need to own the market between now and the Fed’s next predicted rate-cut on October 28th. 

Here’s how we’re locking it in:

 📆 99 Days Until the potential Rate Cut 

Even a small shift will send buyers rushing back. 

Let’s be ready. 

🎯 Daily Non-Negotiable 

Add 1 qualified lead to your database every single day—no excuses.

 🔢 Your Projected Impact 

High-Efficiency Agents: 

• 78 leads total (3 leads → 1 appointment) 

• 26 appointments × 75% close rate = 20 closings 

Medium-Efficiency Agents: 

• 78 leads total (5 leads → 1 appointment) 

• 16 appointments × 50% close rate = 8 closings 

Low-Efficiency Agents: 

• 78 leads total (8 leads → 1 appointment) 

• 10 appointments × 33% close rate = 3 closings 

🏆 How to Own This Plan 

1. Time-Block Your Lead Hour Carve out an uninterrupted hour each morning and guard it fiercely. 

2. Track Relentlessly Log every lead in your CRM, spreadsheet, or our team tracker—no slip-ups. 

3. Review & Refine Weekly Share your wins, troubleshoot challenges, and keep the energy sky-high. 

4. Skill Up Heather’s challenge: What one skill will move you from Low → Medium or Medium → High efficiency? Pick it. Master it. Own it over the next 78 days. 

💡 Final Message: 

“Discipline yourself now, so the market doesn’t have to discipline you later.” 

Are you ready to fill your calendar with appointments and transform your pipeline? 

Here’s to massive action and unstoppable results.

- Heather Skender-Newton

Agent Spotlight

Challice Ledford

Buyer’s Specialist, Skender-Newton Realty

Challice was born and raised in Livingston, TN, and made the move to Cookeville in 2016 to pursue a degree at Tennessee Tech University. She graduated in May 2020 with a Bachelor's in Exercise Science and spent time working in the medical field before realizing her true passion was in sales. After researching real estate agencies, Challice knew Skender-Newton Realty was the right fit. Since joining SNR, she’s been equipped with the tools to succeed and has built strong friendships with her colleagues—she says the sky’s the limit here.

Personalized Flat Note Cards – Set of 10 (Perfect for Realtors!)

Make every note a reflection of your brand with this set of 10 personalized flat note cards and envelopes — designed to leave a lasting impression. Whether you're following up after a showing, sending a thank-you to a client, or nurturing your sphere, these sleek, professional cards add a polished, personal touch to every message.

📬 Customizable with your name or text
🖊 Choose your ink and envelope colors to match your brand
📐 Size: 4.25" x 5.5" on smooth, heavyweight 110lb card stock
🎁 Packaged in a clear cello sleeve (or gift-ready box for sets of 20+)

Perfect for pop-bys, thank-you notes, or closing gifts — these cards help realtors stay thoughtful and top-of-mind.

✨ Stand out. Stay personal. Write with purpose.

$18.00+

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