Now stick with it!

Get new information, try it, and whether or not it works, they are onto the next thing.

Jack of all trades and master of none so…

We are going to stay in the email zone (My last email I sent you was about email being an atm machine for your business)

Frequency and Quality.

At a minimum, you want to have value based emails going out to your list twice a week.  (once a week would still be more than 95% of your competitors)

DON’T STOP SENDING…

The purpose for this message is MINDSET.  Trust me, it’s the #1 differentiator.

Everyone knows how to send an email…How come no one does?  Because they are distracted and they want shortcuts.  Be CONSISTENT…EMAIL WORKS IF YOU WORK IT!

One more thing…your content!

Stay educational, informational and inspirational.  Email is not designed to SELL for you.  It’s an authority builder and trust builder…

Let it do it’s thing and…

Where do you get your content from?  

Talk about what your audience or customers are talking about most.  What’s important to them, what challenges them and what interests them.

Keep it simple and keep it consistent.