Stop making these mistakes...

10 most common problems and solutions that I see after doing almost 500 coaching calls the past 7 months…

1. Treating Every Message Like a Withdrawal

Too many leaders make every post, email, or ad an ask…

…for attention, appointments, or sales.

When you constantly withdraw without first making deposits, your audience tunes you out.

“Make 6–10 deposits for every 1 ask.”

Build goodwill, trust, and anticipation first.

2. Pushing People from Undecided to Annoyed

Marketing that’s too aggressive or too frequent without providing value moves your audience backward.

You’re supposed to nurture them from curiosity, to consideration, to conversion…

…not pressure them forward before they’re ready.

3. Skipping the Nurture Phase

Most people “post and pray” or buy more leads instead of working the ones they already have.

The mistake: Neglecting the audience that already raised their hand.

The solution: Deliver consistent educational, inspirational, and personal content across multiple touchpoints (social, email, text, call) before you ever ask for the sale.

4. Confusing Activity with Strategy

Alec says, “Posting and praying for revenue is not a strategy.”

You must know your avatar, their pain points, and your through line (the logical next step you want them to take).

Marketing without direction = noise.

5. Saying the Right Things to the Wrong People

You can have great copy, a polished offer, and strong frequency…

…but if you’re not speaking to your target avatar, it won’t convert.

Build your Facebook friends list and CRM to only include your perfect audience.

Delete non-avatars. Add avatars daily.

6. Launching Offers Without Emotional Buildup

Most people launch too soon or too late.

They create an offer and immediately post it, missing the emotional demand curve.

Instead, use teasers, real-life experiences, and overwhelming proof to build excitement before you launch.

7. Overcomplicating Copy

Complex doesn’t convert.

Simple, story-driven, conversational writing does.

“Write how you speak.”

Keep paragraphs short, use white space every 2-4 lines, and focus on emotion and curiosity to drive engagement.

8. Ignoring Frequency and Consistency

Leaders think they’re “posting too much.”

Reality: when you think you’ve repeated your message enough, your audience barely remembers your name.

Branding = repeated exposure until it’s ingrained in their brain.

9. Making Everything Look Like an Ad

People scroll right past anything that feels promotional.

“The best ad doesn’t look or feel like an ad.”

Use casual, conversational invitations, face-talking videos, selfies, short stories…

…not ONLY corporate graphics.

10. Inconsistency Between Platforms

Your message must be consistent across social, email, events, and calls.

A clear, unified message creates trust and brand recall, inconsistency kills both.

Here’s the bottom line of it all…

Stop chasing sales. Start chasing impact.

When you show up every day with value, connection, and consistency…

…the people move first.

And when the people move, the money follows.