Ten Critical Steps To Take Now

So you can finish the year strong and start the new year fast...

  1. Have an honest conversation with yourself and ask, “Knowing what I know now, what would I have done differently that past 60 days””  Then commit to it.

  2. Recognize and internalize that there are more opportunities in today’s market than there were in a roaring market.  How can that be?  Less competition.  The hobbyist can’t make it in this market.  Only committed agents can.  Be committed.

  3. The reason you are doing this better is bigger than the discomfort required in today’s market.  Logic isn’t sustainable.  You must bridge the emotional reasons you are doing this to the daily activities you must repeat over and over. 

  4. Know what your day MUST look like and make sure it looks the same every day from 8 am - 12 pm.  Repetition, habits and consistency are undefeated.

  5. Be relentlessly committed to building your skills every single day.  Master your craft through skill building activities. You are never too good to attend all training and sales meetings.  Pro athletes don’t skip practice.  

  6. Reduce your amount of leads you are working with in your database.  If you are selling 35 plus homes a year, keep your lead count at 150.  If you are selling less than 35 homes a year, keep a maximum count of 75 active leads.  

  7. Commit to a total number of non negotiable calls you will make every single day…determine that based on number 8 i provide next.

  8. Commit to 20-2 minute conversations per day inside your database.  If you pause or push back against this number, it’s a critical time for you to decide how committed you are to your business.  In answering number 7 above, the total number of calls you need to make daily will be based on your normal pick up rate.  Measure how many calls you need to make to get 20-2 minute conversations.  Math is the path. 

  9. Please, please, please…write and send one email a week to your database and call everyone who opens your emails.  These are simple warm calls.

  10. Be A Marketer.  Educate, Inform and Inspire your audience with multiple forms of content across all channels daily.  

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Heather Skender-Newton
Broker / Owner, Skender-Newton Realty

931.261.9001  |  HeatherSellsHouses.com

769 Dacco Dr. Cookeville, TN 38506

License # 00272220  |  Firm # 263185

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