There’s a quiet truth in this business that not enough people talk about:

Most clients don’t remember the flyer, the Facebook ad, or even the comps.

They remember how you made them feel.

They remember if you showed up — or if you disappeared when things got hard.

They remember if you cared.

That’s why at our core, we don’t chase transactions. We build trust.

We believe that the real difference between a good agent and a great one isn’t in the paperwork — it’s in the experience. It’s how we treat people.

That’s why we created a simple philosophy with our #1 Value:

Clients First. Always.

And it’s not just something we say — it’s something we live by through these 10+ rules... I summarized them for lighter breakfast reading :)

1. Clients First — Always

What’s best for them is what’s best for us. Period.

2. Be Present & Communicate

Because silence is never leadership.

3. Show Empathy

People don’t buy houses. People buy peace of mind. Active listening!

4. Deliver Value

Every call. Every message. Every move.

5. Make Things Easier

The more weight we carry, the lighter it feels for them.

6. Think Long-Term

Trust compounds faster than any lead gen tool.

7. Act Like a Pro

Your presence is your power. Own it.

8. Overdeliver

Tiny surprises become lasting stories.

9. Earn the Referral

Not because we ask — but because we served well enough to deserve it.

10. Build Raving Fans

Satisfaction is the bare minimum. We aim for delight.

BONUS. Treat Every Client Like They’re Your Only Client

Because that’s how they should feel.

These aren’t slogans. They’re standards.

And every day, we wake up and ask ourselves:

We’re not perfect. But we’re committed.

And that commitment is why our clients stick — and why our business grows with them, not just because of them.

Of course the results matter but not at the expense of selfish behavior. That wont fly with me or the team.

We are all in this together.

If this resonates with you — I’m glad you’re in my network.

- Heather Skender-Newton

Agent Spotlight

Jamie Cravens

Buyer’s Specialist, Skender-Newton Realty

After a fulfilling 25-year career at FedEx, where he navigated almost every road and county learning the area, Jamie sought a new chapter that was less physically demanding but equally rewarding. Inspired by his wife’s passion for real estate, Jamie decided to pursue his license, drawn by her enthusiasm and the opportunity to work together in a dynamic field. Determined to join the best, they chose Skender-Newton Realty, a decision that has transformed his professional life.

 At Skender-Newton Realty, Jamie has found an exceptional environment that fosters growth and success. SNR’s state-of-the-art training and supportive staff have equipped Jamie with the tools to thrive, while the collaborative spirit ensures everyone helps one another succeed. This vibrant community has not only allowed him to leverage his deep knowledge of the local area but also to build a fulfilling career alongside his wife, making it the best decision they have ever made.

Exquisite Marble Charcuterie Board Set

Meticulously crafted from premium marble and acacia wood, our serving board boasts a unique and sophisticated design. Measuring 15.5 inches in length, 11.75 inches in width, and 0.5 inches in thickness, it offers both durability and elegance. The set also comprises three ceramic bowls for dips and accompaniments, complemented by three wooden spoons and a four-piece cheese knife set, all made from top-quality materials.

🔹 Personalized Laser Engraving 🔹
Make it uniquely yours with our laser engraving option! Choose from a variety of designs and customize the red areas with a name, date, or special message. Our laser engraving ensures a lasting and personalized touch.

$20.12+ (65% off)

ON SALE Until September 1st

WE BUILD LEGACIES
Unleash Your Potential With Us